PLASA Focus: Bringing Entertainment Professionals closer to each other
Posted: Thursday, January 12, 2012 by Damian De Luca in Labels: Collaboration, entertainment professionals, learning, networking, PLASA, PLASA Focus, PLASA show, Regional events, Trade Shows, Training
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Entertainment professionals who take
their careers seriously attend trade shows on a regular basis. They understand
that the combination of business networking and advanced learning can be
powerful, constructive, and certainly rewarding.
In previous posts, I have discussed
how systematic collaboration is
crucial for the live entertainment industry to continually grow and move toward
excellence. Accordingly, trade shows are the perfect way of connecting the
entire industry and bringing world class professional knowledge to the same
place. However, many industry professionals often miss the opportunity of
attending events such as LDI or PLASA. These types of first class trade shows
are often held in major cities of the world, such as Las Vegas or London, and
therefore costs and traveling distances become significant restrictions to many
of us.
Thankfully, PLASA came across a
groundbreaking solution known as plasafocus.
PLASA is the UK-based trade
organization responsible for running the renowned PLASA Show in London's Earls
Court every year and publishing two of the industry-leading magazines, Lighting & Sound International and Lighting & Sound America. This year, PLASA
will introduce a new type of event that intends to shake up the traditional
trade show model. For the first time in the U.S., regional events will showcase
the same characteristics of a world-class trade show.
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| PLASA Focus |
Austin, Texas, has been selected to be the first city to hold the two-day exhibition and education program that features the industry’s hottest technology, the most innovative exhibitors, and the region’s most prominent lighting designers and sound engineers.
The way this new style regional event will manage to tour across the nation
seems quite simple, but surprisingly it has never been done, until now. The
secret lies in convening local and regional exhibitors, limiting booth size,
providing prebuilt hard wall booths, and running a professional development
program with local specialists, which is free to attend.
PLASA Focus will open February 22,
2012 at the Austin Renaissance Hotel. Both the general admission and the
two-day Professional Development Program are free!
PLASA Focus Austin 2012 is the first
of a series of regional events that PLASA is planning to organize. So watch out
for future announcements as PLASA Focus selects
other cities throughout the U.S. to bring industry specialists together.
Sources:
http://www.plasafocus.com/austin/
Lighting&Sound America. (2011,
December). Plasa Focus, first such U.S. event, opens February 22.
Lighting&Sound America, 8(13), 18-19.
Photo retrieved from: http://www.plasafocus.com/austin/press/photos/img/11FOCUS-0014.jpg