Digital Marketing

Posted: by Damian De Luca in
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In today’s digital world, the amount of marketing tools has significantly increased. Therefore, understanding how to combine online and offline channels effectively has become a critical skill for businesses to succeed with its communication efforts. With the set of tools Digital Marketing provided me, I was able to create a comprehensive marketing plan involving traditional marketing vehicles along with online initiatives such as Search Engine Optimization, Display Advertising, E-mail Marketing, Digital PR, Social Media, and Mobile Marketing. 
Furthermore, I was taught how to measure and analyze the outcomes of digital media campaigns by using several analytic frameworks available online. Knowing how to appropriately interpret these reports helped understand how to optimize and improve marketing efforts.


Photo retrieved from: http://heartwooddigital.com/images/integration_m.jpg

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