Business Storytelling and Brand Development

Posted: by Damian De Luca in
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By examining a significant amount of case studies regarding the power of successful branding in both the corporate world and the entertainment realm, I learned to use the marketing techniques that companies all over the world utilize to build distinctive, memorable and sophisticated brands. Consequently, I was able to develop my own Brand Identity Guide, which includes the creation of a well-thought-out strategic brand name, logo, tagline, mantra, mission statement, and corporate culture summary.  
Moreover, I had the opportunity of using online research tools to thoroughly explore the attributes, trends, and statistics of the Internet Broadcasting Business. Accordingly, I learned how to elaborate a competitive analysis, perform a P.E.S.T evaluation, identify target audiences, and examine primary and secondary market studies. I took full advantage of these skills when having to elaborate the industry analysis section of my business plan near the end of the program.


Photo retrieved from: http://www.markfaseldesign.com/wp-content/uploads/brand-build.jpg

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